Zásady ochrany osobních údajů

PRIVACY POLICY

Last Updated: September 2, 2026

This Privacy Policy describes how PINK LEMONADE LIMITED ("we", "us", or "our") collects, uses, stores, shares, and protects your personal data when you visit, use, or make a purchase from jwrhcf.shop (the "Website").

This Privacy Policy applies in particular to customers and visitors located in the Czech Republic and the European Economic Area ("EEA") and is intended to provide information in accordance with the General Data Protection Regulation ("GDPR") and applicable Czech data protection legislation.

1. DATA CONTROLLER

The controller responsible for processing your personal data is:

Company Name: PINK LEMONADE LIMITED
Company Number: 438065
Address: The Accounting Store Limited, 153 Te Heu Heu Street, Taupo, Taupo, New Zealand
Postal Code: 3330
Website: jwrhcf.shop
Email: support@jwrhcf.shop
Telephone: +6477773079

If you have any questions about this Privacy Policy or wish to exercise your privacy rights, please contact us at:

support@jwrhcf.shop

2. PERSONAL DATA WE COLLECT

Depending on how you interact with our Website, we may collect the following categories of personal data.

Information You Provide to Us

When you place an order, contact us, subscribe to communications, or otherwise interact with the Website, we may collect:

  • Full name

  • Billing address

  • Shipping address

  • Email address

  • Telephone number

  • Order information

  • Products purchased

  • Order history

  • Delivery preferences

  • Payment method information

  • Cash on Delivery information

  • Customer service communications

  • Return and refund information

  • Any other information you voluntarily provide to us

For Cash on Delivery orders, we may collect and process the information necessary to arrange delivery and collect payment through our delivery or logistics partners.

We do not normally receive or store full payment card details when payments are processed by an independent payment service provider.

Information Collected Automatically

When you visit our Website, certain technical information may be collected automatically, including:

  • IP address

  • Browser type and version

  • Device type

  • Operating system

  • Time zone

  • Language preferences

  • Pages viewed

  • Referring website or source

  • Date and time of visits

  • Website interactions

  • Shopping cart activity

  • Cookie identifiers

  • Device identifiers

  • Approximate location derived from technical information

This information may be collected through cookies, pixels, log files, and similar technologies.

3. HOW WE USE YOUR PERSONAL DATA

We may process your personal data for the following purposes:

Order Processing

We use your information to:

  • Process and confirm your orders

  • Arrange delivery

  • Provide free shipping where applicable

  • Process Cash on Delivery orders

  • Communicate with you about your order

  • Handle cancellations, returns, refunds, and exchanges

  • Provide customer support

Customer Service

We use your contact information and communications to respond to questions, complaints, requests, and other customer service matters.

Website Operation and Improvement

We may process technical and usage information to:

  • Operate and maintain the Website

  • Improve Website functionality

  • Understand how customers use our Website

  • Troubleshoot technical issues

  • Improve products, services, and customer experience

Fraud Prevention and Security

We may process information where necessary to:

  • Detect potentially fraudulent transactions

  • Prevent misuse of our Website

  • Protect customer accounts

  • Protect our business and customers

  • Maintain Website and transaction security

Legal and Regulatory Compliance

We may process and retain personal data where necessary to:

  • Comply with tax and accounting obligations

  • Maintain legally required business records

  • Respond to lawful requests from authorities

  • Establish, exercise, or defend legal claims

  • Comply with applicable consumer protection and other laws

Marketing

Where required by applicable law, we will only send promotional emails or other electronic marketing communications with your consent.

You may withdraw your consent or unsubscribe from marketing communications at any time by using the unsubscribe option provided in the relevant communication or by contacting us at:

support@jwrhcf.shop

Withdrawing consent does not affect the lawfulness of processing carried out before the withdrawal.

4. LEGAL BASES FOR PROCESSING

Where the GDPR applies, we rely on one or more of the following legal bases when processing your personal data.

Performance of a Contract

We process personal data when necessary to perform our contract with you or take steps at your request before entering into a contract.

This includes processing necessary to:

  • Accept and process orders

  • Deliver products

  • Arrange Cash on Delivery

  • Communicate about orders

  • Process returns and refunds

  • Provide customer service related to your purchase

Legal Obligations

We may process personal data when necessary to comply with applicable legal obligations, including accounting, taxation, consumer protection, and regulatory requirements.

Legitimate Interests

We may process personal data where necessary for our legitimate business interests, provided those interests do not override your fundamental rights and freedoms.

These interests may include:

  • Preventing fraud

  • Protecting Website security

  • Improving our services

  • Maintaining business records

  • Managing customer relationships

  • Establishing or defending legal claims

Consent

Where required, we rely on your consent for activities such as:

  • Non-essential cookies

  • Certain analytics technologies

  • Certain advertising technologies

  • Email or electronic marketing

You may withdraw your consent at any time.

5. SHOPIFY

Our online store is hosted using the Shopify ecommerce platform.

Shopify provides the technology that enables us to operate our online store, process orders, manage customer interactions, and provide ecommerce functionality.

When you visit or purchase from our store, certain personal data may be processed by Shopify on our behalf or, in certain circumstances, by Shopify for its own purposes in accordance with its applicable privacy terms.

Depending on the services you use, Shopify may process information such as:

  • Contact details

  • Order information

  • Transaction information

  • Device information

  • IP address

  • Browser information

  • Shopping activity

  • Cookie and similar technology information

Where Shopify processes customer personal data on our behalf, such processing is governed by applicable contractual and data protection arrangements between us and Shopify.

6. SHARING YOUR PERSONAL DATA

We do not disclose personal data unnecessarily.

We may share personal data with trusted third parties where reasonably necessary to operate our store, fulfill orders, comply with legal obligations, or provide services to you.

These recipients may include:

Shopify and Ecommerce Service Providers

We may share information with Shopify and related technology providers that help operate our Website and ecommerce services.

Logistics and Delivery Providers

We may share your:

  • Name

  • Delivery address

  • Telephone number

  • Email address

  • Order details

with shipping companies, couriers, fulfillment providers, and other logistics providers where necessary to deliver your order.

Cash on Delivery Providers

If you choose Cash on Delivery, your information may be shared with the courier, logistics company, or payment collection provider responsible for delivering the order and collecting payment.

Payment Providers

Where electronic payment methods are offered, payment-related information may be processed by banks, payment processors, or payment service providers.

IT and Hosting Providers

We may use providers that support Website hosting, data storage, security, analytics, communications, and technical operations.

Marketing and Analytics Providers

Subject to applicable consent requirements, certain information may be shared with analytics or advertising providers to measure Website performance or marketing effectiveness.

Professional Advisers

We may disclose information where necessary to accountants, lawyers, auditors, insurers, and other professional advisers.

Government and Regulatory Authorities

We may disclose personal data where required by law, court order, regulatory requirement, or valid governmental request.

7. COOKIES AND SIMILAR TECHNOLOGIES

Our Website may use cookies and similar technologies.

Cookies are small data files stored on your device when you visit a website.

We may use the following categories of cookies:

Strictly Necessary Cookies

These cookies are necessary for the Website to function properly and may support functions such as:

  • Shopping cart operation

  • Checkout

  • Website security

  • Session management

  • Order processing

These cookies generally do not require consent where they are strictly necessary to provide a service requested by you.

Analytics Cookies

Analytics cookies help us understand how visitors interact with our Website and may collect information about Website visits and performance.

Where required by applicable law, these cookies will only be used after you provide consent.

Advertising and Marketing Cookies

These cookies may be used to measure advertising effectiveness or provide more relevant advertising.

Where consent is legally required, advertising or marketing cookies will not be activated until you have provided the required consent.

You may manage your cookie preferences through the cookie banner or privacy controls available on our Website.

You may withdraw or change your consent at any time through the available privacy settings.

8. INTERNATIONAL TRANSFERS OF PERSONAL DATA

PINK LEMONADE LIMITED is located in New Zealand, and personal data collected from customers in the Czech Republic or other EEA countries may therefore be processed outside the country in which the customer is located.

The European Commission currently recognizes New Zealand as providing an adequate level of protection for personal data.

Our service providers, including ecommerce, technology, logistics, analytics, or other service providers, may also process information in other countries.

Where personal data is transferred to a country outside the EEA that is not covered by an applicable adequacy decision, we will rely on an appropriate transfer mechanism where required by applicable data protection law, which may include:

  • European Commission Standard Contractual Clauses;

  • An applicable adequacy decision;

  • An approved data protection framework; or

  • Another lawful transfer mechanism permitted under the GDPR.

9. DATA RETENTION

We retain personal data only for as long as reasonably necessary for the purposes described in this Privacy Policy.

The retention period may depend on:

  • The duration of our relationship with you

  • The nature of the information

  • The reason the information was collected

  • Applicable tax and accounting requirements

  • Consumer protection requirements

  • Fraud prevention requirements

  • Applicable limitation periods

  • Legal or regulatory obligations

  • The need to establish, exercise, or defend legal claims

For example, order and transaction records may be retained for the period required under applicable accounting and tax laws.

Marketing information processed on the basis of consent may generally be retained until you withdraw your consent or unsubscribe, subject to information that must be retained to record and respect your opt-out request.

When personal data is no longer required, we will delete, anonymize, or otherwise securely dispose of it where reasonably practicable and legally permitted.

10. DATA SECURITY

We take reasonable technical and organizational measures designed to protect personal data against:

  • Unauthorized access

  • Unauthorized disclosure

  • Accidental loss

  • Destruction

  • Alteration

  • Misuse

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

Customers should also take reasonable precautions to protect their own devices and account information.

11. YOUR GDPR RIGHTS

If you are located in the Czech Republic or another country where the GDPR applies, you may have the following rights, subject to the conditions and exceptions provided by law.

Right of Access

You may request confirmation as to whether we process your personal data and request access to that data.

Right to Rectification

You may request correction of inaccurate or incomplete personal data.

Right to Erasure

You may request deletion of your personal data in circumstances provided by the GDPR.

This right is not absolute, and we may retain information where legally required or where another lawful basis for retention applies.

Right to Restriction of Processing

You may request that we restrict the processing of your personal data in certain circumstances.

Right to Data Portability

Where applicable, you may request personal data you provided to us in a structured, commonly used, and machine-readable format and request its transfer to another controller where technically feasible.

Right to Object

You may object to certain processing based on our legitimate interests.

You also have the right to object at any time to processing of your personal data for direct marketing purposes.

Right to Withdraw Consent

Where processing is based on your consent, you may withdraw that consent at any time.

Withdrawal does not affect the lawfulness of processing that occurred before consent was withdrawn.

Rights Relating to Automated Decision-Making

Where applicable, you have rights concerning decisions based solely on automated processing that produce legal effects or similarly significantly affect you.

We may use automated tools to assist with fraud detection, security, and transaction risk assessment. We do not intend to make decisions producing legal or similarly significant effects solely through automated processing unless such processing is permitted by applicable law and appropriate safeguards are provided.

12. HOW TO EXERCISE YOUR RIGHTS

To exercise your privacy rights, please contact:

Email: support@jwrhcf.shop

Please describe the request you wish to make.

We may request reasonable information necessary to verify your identity before completing a request.

Where the GDPR applies, we will respond without undue delay and generally within one month after receiving a valid request, subject to extensions permitted under applicable law for complex or numerous requests.

You will generally not be charged a fee for exercising your GDPR rights. However, applicable law may permit us to charge a reasonable fee or refuse to act on requests that are manifestly unfounded or excessive.

13. RIGHT TO LODGE A COMPLAINT

If you are located in the Czech Republic and believe that your personal data has been processed in violation of applicable data protection law, you have the right to lodge a complaint with a competent supervisory authority.

The Czech supervisory authority is:

Office for Personal Data Protection
(Úřad pro ochranu osobních údajů)

Pplk. Sochora 27
170 00 Praha 7
Czech Republic

Email: posta@uoou.gov.cz

You may also have the right to lodge a complaint with another competent supervisory authority in the EEA, particularly in the country of your habitual residence, place of work, or place of the alleged infringement.

We encourage you to contact us first at support@jwrhcf.shop so that we have an opportunity to address your concerns.

14. DIRECT MARKETING

Where permitted by applicable law, we may send you information about our products, promotions, or services.

Where your consent is required, we will obtain that consent before sending marketing communications.

You may unsubscribe at any time by:

We may retain limited information about your opt-out preference to ensure that we continue to respect your request.

15. THIRD-PARTY WEBSITES

Our Website may contain links to websites or services operated by third parties.

We are not responsible for the privacy practices, content, or security of independent third-party websites.

We recommend reviewing the privacy policy of any third-party website before providing personal information.

16. CHILDREN'S PRIVACY

Our Website is intended for general ecommerce customers and is not specifically directed toward children.

We do not knowingly collect personal data from children in circumstances where parental or guardian consent is legally required without obtaining the required authorization.

If you believe that a child has provided personal data to us improperly, please contact us at support@jwrhcf.shop so that we can review the matter and take appropriate action.

17. BUSINESS TRANSFERS

If our business is involved in a merger, acquisition, restructuring, sale of assets, financing, or similar corporate transaction, personal data may be transferred as part of that transaction where permitted by applicable law.

We will continue to protect personal data in accordance with applicable data protection requirements.

18. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect:

  • Changes to our business practices

  • Changes to our Website

  • New services or technologies

  • Legal or regulatory requirements

The latest version will be published on this Website with an updated "Last Updated" date.

Where required by law, we will provide additional notice or obtain consent before material changes take effect.

19. CONTACT US

If you have questions about this Privacy Policy, our privacy practices, or your personal data, or if you wish to exercise any of your privacy rights, please contact us:

PINK LEMONADE LIMITED
Company Number: 438065

Address:
The Accounting Store Limited
153 Te Heu Heu Street
Taupo, Taupo
3330
New Zealand

Website: jwrhcf.shop
Email: support@jwrhcf.shop
Telephone: +6477773079